Our Story
We do things a little different at Timpanogos. Our most popular product is free (summit badges). Our team is small, human, and local. And our mission is to inspire people to escape the noise, challenge themselves, and reconnect with what matters.
Our Why
Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel company focused on mental health, community, and analog experiences in his home state of Utah.
Our motto: escape the noise.
In an increasingly stressful, superficial, screen-dominated world, Timpanogos Hiking Co. is inspiring people to get outdoors and experience the beauty and rejuvenating energy of nature.
Timpanogos has a loyal, growing customer base from all 50 states and has quickly become one of the hottest outdoor apparel brands in America.
Our Inspiration
"One thing hiking reminds you is to embrace the friction. We are not intended to live a tepid, passive, sedentary existence. We are not resigned to lives of quiet desperation.
We live in an age of convenience but too much convenience leads to atrophy.
We’re supposed to move and sweat and ache and struggle and strive.
Society has sold us so many illusions. So many shortcuts and drugs and distractions.
But we still have a choice.
I chose the mountains. I chose to build something. I chose to be close to the things and people I care about the most."
- Joe Vogel
Founder & CEO
The Timpanogos Team
Joseph Vogel
Founder/CEO
Joe is a bestselling author, professor, and entrepreneur.
He earned a PhD from the University of Rochester, and taught in higher education for several years, earning tenure in 2021, before launching Timpanogos Hiking Co. in 2022.
He has published multiple critically-acclaimed books and been featured in The New York Times, The Atlantic, Forbes, The Guardian, Slate, and the Boston Review, among other publications.
Delaney Sell
Customer Experience Director
Delaney joined the team in the summer of 2023 and has been an integral part of Timpanogos since its early months. She is currently a sophomore at Utah Valley University, where she is an International Business major.
Hunter Sykes
Executive Assistant
Hunter joined the team in the summer of 2024. He is a sophomore at Brigham Young University, where he is working toward a degree in Strategic Management in the Marriott School of Business.
Mackenzie Wing
Ambassador Coordinator
Mack officially joined the team in the summer of 2024 after being our best ambassador for over a year. She is an avid hiker and digital creator. You can follow her adventures on Instagram at @exploreandhike
A new brand for a new generation
Bold. Independent. Free.
Read the Escape the Noise Blog
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Hiking the Timpooneke Trail to Timpanogos: Ever...
There may be no better place to exist than on the Timpooneke trail. Roundtrip, this trail is about 14.2 miles long (~23 km). It contains roughly 4,400 feet of vertical...
Hiking the Timpooneke Trail to Timpanogos: Ever...
There may be no better place to exist than on the Timpooneke trail. Roundtrip, this trail is about 14.2 miles long (~23 km). It contains roughly 4,400 feet of vertical...
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Hiking Mount Olympus
By Tyler Marshall Mount Olympus lives up to the drama of its name. It's deceptive though. The mountain tops out at around 9,000 feet above sea level. In mountaineering terms, this...
Hiking Mount Olympus
By Tyler Marshall Mount Olympus lives up to the drama of its name. It's deceptive though. The mountain tops out at around 9,000 feet above sea level. In mountaineering terms, this...
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Mount Timpanogos: What Makes a Mountain Special?
By Tyler Marshall Why are some mountains special? Why are some places in nature special? Is it simply due to their beauty? Is it proportional to the physical cost to...
Mount Timpanogos: What Makes a Mountain Special?
By Tyler Marshall Why are some mountains special? Why are some places in nature special? Is it simply due to their beauty? Is it proportional to the physical cost to...
