The mountains
are calling.
The mountains
are calling.
are calling.
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Escape the noise.
This brand begins with a mountain: Mount Timpanogos. Its ridgelines, its goats, its wild freedom. We're rooted just beneath that mountain and its infused in everything we do.
Life in the digital era has rewired our brains. We often feel stressed, distracted, overwhelmed, addicted to algorithms and alerts and cheap dopamine. But we crave something more authentic, more connected.
That's what Timpanogos is about. It's more than just gear—it’s about choosing a different path.
The resistance will be physical.
2026 Timpanogos Hiking Challenge
Help support Utah's favorite community hiking tradition! All donations go directly to the Challenge and its mission to get people outdoors for mental health!
What is the Timpanogos Hiking Challenge?
Beginning in 2023, we re-ignited an old tradition: handing out badges to those who summit local peaks. It started with just Mount Timpanogos. Then grew to nine other peaks along the Wasatch. And now includes over a dozen peaks and destinations throughout the state of Utah.
We love this tradition! We've heard so many amazing stories over the years about how it's inspired people to get outdoors, push themselves, overcome challenges, and explore new places! Thank you for your support!
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A physical brand in a digital world
Our Story
Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel brand focused on mental health, community, and analog experiences in his home state of Utah.
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