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A physical brand in a digital world
Our Story
Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel brand focused on mental health, community, and analog experiences in his home state of Utah.
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Escape the noise.
We do things a little different at Timpanogos. Our most popular product is free (summit badges). Our team is small, human, and local. And our mission is to inspire people to escape the noise, challenge themselves, and reconnect with what matters.
SUMMIT BADGE TRADITION
Did you know?
Timpanogos Hiking Co. first gave out free "Timp Badges" to those who summited Mount Timpanogos in 2023. It revitalized a tradition that went back to the 1930s!
In 2024, Timpanogos expanded the program to ten other peaks and handed out more than 3,000 "summit badges" throughout the state of Utah.
It's part of our bigger mission to encourage people to get outdoors and escape the noise.