Our Story

We are a mission-driven brand founded in the Wasatch mountains of Utah.

Our Why

The last several years have been tough on people. We’ve lived through a global pandemic. Political turmoil. Tech saturation. And, understandably, a mental health epidemic.

Our brand is about inspiring individuals to escape the noise through hiking and physical experiences.

The digital world is changing us, but we can still choose to hold on to what makes us human. We choose physical experiences, and we choose analog lives wherever possible.

Timpanogos has a loyal, growing customer base from all 50 states and has quickly become one of the hottest outdoor apparel brands in America.

We pride ourselves on building and working with our local community, including local companies, artists, and non-profits.

Our Founder

"One thing hiking reminds you is to embrace the friction. We are not intended to live a tepid, passive, sedentary existence. We are not resigned to lives of quiet desperation.

We live in an age of convenience but too much convenience leads to atrophy.

We’re supposed to move and sweat and ache and struggle and strive.

Society has sold us so many illusions. So many shortcuts and drugs and distractions.

But we still have a choice.

I chose the mountains. I chose to build something. I chose to be close to the things and people I care about the most."

- Joe Vogel

Founder & CEO

Read our founding story

A new brand for a new generation

Bold. Independent. Free.