Our Story

We do things a little different at Timpanogos. Our most popular product is free (summit badges). Our team is small, human, and local. And our mission is to inspire people to escape the noise, challenge themselves, and reconnect with what matters.

Welcome!

Welcome to Timpanogos Hiking Co.!

This business launched in 2022 in the wake of the Covid Pandemic with a pretty simple realization (maybe reminder is a better word):

We had to go back.

Not to some imaginary Golden Era. To nature. To physical things and experiences. To basics. 

A lot of people were struggling with mental health at the time (myself included). Life felt too contained, too digital, too loud with stuff that didn't matter. Getting back out in the mountains I grew up in proved to be incredibly liberating.

So that was the impetus for the business. Disconnect to reconnect. 

Since then we have grown from a small, DIY, out-of-the-basement operation to a full-fledged outdoor brand with over 25,000 loyal customers from all 50 states.

Some people know us for our free hiking badges.

Others for our bestselling graphic tees and hoodies.

Just about every month we are adding new designs and products  (including some incredible backpacks!). 

But the bigger purpose of Timpanogos remains the same: an appreciation for nature and what it can do for our mental (and physical) health.

So our message is simple:

Escape the noise.

Get outside. Hit the trails. Reconnect with what matters. 

That’s what Timpanogos Hiking Co. is about. We're grateful to have you be a part of what we're building here.

Thanks for dropping by our store!

Sincerely,

Joe Vogel

Founder, Timpanogos Hiking Co.

The Timpanogos Team

Founder/CEO

Joseph Vogel

Joe is a bestselling author, professor, and entrepreneur.

​He earned a PhD from the University of Rochester, and taught in higher education for several years, earning tenure in 2021, before launching Timpanogos Hiking Co. in 2022.

He has published multiple critically-acclaimed books and been featured in The New York Times, The Atlantic, Forbes, The Guardian, Slate, and the Boston Review, among other publications.

Executive Assistant

Hunter Sykes

Hunter joined the team in the summer of 2024. He is a sophomore at Brigham Young University, where he is working toward a degree in Strategic Management in the Marriott School of Business.

CUSTOMER EXPERIENCE

Whitney Keller

Whitney joined the team in the winter of 2024 and has become an integral part of our customer experience team. She is a student at Brigham Young University (BYU), where she is majoring in Public Health.

Woman standing outside the Timpanogos Hiking Co. storefront in Provo, Utah, wearing a faded red graphic tee with the Timpanogos logo and wide-leg blue jeans. She smiles while holding a round sticker, with snow-capped Mount Timpanogos visible in the background under a clear blue sky.
FULFILLMENT COORDINATOR

Bryce Welker

Bryce joined the team in early 2025 and his all-in enthusiasm made him the perfect fit for Timpanogos. When he's not helping customers at the store or getting your packages off, he is pursuing a degree at Utah Valley University.

Ambassador Coordinator

Mackenzie Wing

Mack officially joined the team in the summer of 2024 after being our best ambassador for over a year. She is an avid hiker and digital creator. You can follow her adventures on Instagram at @exploreandhike