Escape the noise.
Escape the noise.
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Escape the noise.
This brand begins with a mountain: Mount Timpanogos. Its ridgelines, its goats, its wild freedom. The mountain represents something defiant.
Life in the digital era has rewired our brains. We often feel stressed, distracted, overwhelmed, addicted to algorithms and alerts and cheap dopamine. But we crave something more authentic, more connected.
That's what Timpanogos is about. It's more than just gear—it’s about choosing a different path.
The resistance will be physical.
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A physical brand in a digital world
Our Story
Timpanogos Hiking Co. was established in 2022 when founder Joseph Vogel decided to leave his life as a tenured professor in Massachusetts and launch an outdoor apparel brand focused on mental health, community, and analog experiences in his home state of Utah.
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2025 HIKING BADGES
The challenge is underway!
We've got some big additions to our Timpanogos Hiking Challenge this year! In addition to Utah's sky-scraping peaks, we are also including a variety of destination hikes (waterfalls, lakes, vistas, and landmarks) and milestone badges for total miles and total elevation.
All badges are free. The bigger goal of the badge program is physical and mental health. We want to inspire people to escape the noise and reconnect with what matters. Learn more here!
